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A Guide to the Digital Marketing Body of Knowledge, 2017 (DMBOK Guide)

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DMBOK® Guide, provides a framework for use in the planning and execution of the Digital Marketing Strategy for a company’s products, services, and brands.

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A Guide to the Digital Marketing Body of Knowledge, DMBOK Guide 2017

340 pages

DMBOK® Guide, provides a framework for use in the planning and execution of the Digital Marketing Strategy for a company’s products, services, and brands. It can be used as a reference source for experienced Digital Marketing professionals or as a detailed guide for individuals or students with little prior Digital Marketing knowledge or experience.

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